DeepSeek's WEIRD Behavior: The cultural alignment of Large Language Models and the effects of prompt language and cultural prompting

Authors

James Luther, Donald Brown

Categories

Abstract

Culture is a core component of human-to-human interaction and plays a vital role in how we perceive and interact with others. Advancements in the effectiveness of Large Language Models (LLMs) in generating human-sounding text have greatly increased the amount of human-to-computer interaction. As this field grows, the cultural alignment of these human-like agents becomes an important field of study. Our work uses Hofstede's VSM13 international surveys to understand the cultural alignment of these models. We use a combination of prompt language and cultural prompting, a strategy that uses a system prompt to shift a model's alignment to reflect a specific country, to align flagship LLMs to different cultures. Our results show that DeepSeek-V3, V3.1, and OpenAI's GPT-5 exhibit a close alignment with the survey responses of the United States and do not achieve a strong or soft alignment with China, even when using cultural prompts or changing the prompt language. We also find that GPT-4 exhibits an alignment closer to China when prompted in English, but cultural prompting is effective in shifting this alignment closer to the United States. Other low-cost models, GPT-4o and GPT-4.1, respond to the prompt language used (i.e., English or Simplified Chinese) and cultural prompting strategies to create acceptable alignments with both the United States and China.